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Elis Kostabi
Project manager
Hotels rendered for the operator,
the investor and the guest.
Rooms, suites, lobbies, restaurants and spa floors, rendered before the fit-out starts. Hospitality is the sector where one set of images has to satisfy three different audiences at once, and that is what shapes how we work on it.
- Built to the FF&E schedule and the brand standard, not to a mood board
- Every space rendered at the hour it is actually used
- Fixed price and a date in 30 minutes, full usage rights included
We only take a limited number of projects each month, so every scene gets top quality.
What makes hospitality different
Three audiences, one set of images.
The operator needs to approve a scheme against a brand standard. The investor needs to see what the money buys. The guest needs a photograph that makes them book.
Those are not the same picture, and a set built for only one of them usually fails the other two.
So the shot list is planned around all three from the start: a wide of every key space for approval, a detail set for the brand book, and a small number of styled hero frames for the campaign. Deciding that at the brief costs nothing. Discovering it after twenty images are finished costs a reshoot of the whole set.
It also changes who is in the room. A hotel scheme usually has an owner, an operator, an interior designer and a brand team, and they rarely read a drawing the same way. An image is the one document all four can argue about precisely, which is why the visuals get commissioned earlier here than anywhere else.
What this actually solves
Three problems that only show up in hospitality.
01
Specified, not styled from imagination
Rooms are built to the real specification. The actual stone, the actual timber, the actual joinery profile, the actual lighting temperature. If the FF&E schedule says a particular chair, that chair is in the frame.
This matters more here than anywhere else, because the render frequently becomes the reference the fit-out is checked against. A picture that flatters a finish nobody ordered creates an argument on site a year later, with someone holding it up as the agreed intent.
02
Light is the product
A hotel interior sells on atmosphere, and atmosphere is lighting. We render the same room at the times of day it will actually be used: evening for a restaurant, morning for a breakfast room, dusk for a bar, daylight for a spa. The campaign then has the right frame for each rather than one compromise frame for all of them.
Reflected light, practical fittings and the glow from adjacent spaces are modelled rather than painted on afterwards. It is slower, and it is the whole difference between a room that reads as lit and a room that reads as having lights in it.
03
The mock-up room you did not have to build
A 360 tour lets an operator walk a room type before a mock-up exists, which routinely saves the cost of building one. Short animations carry a launch campaign and an investor deck. Virtual staging turns an existing, dated property into the refurbishment you are proposing.
All of it comes off the same scene. Once a room type is modelled, a second angle, a panorama and a ten-second clip of it are increments rather than new jobs, which is why a hospitality set gets cheaper per image the further into it you go. See exterior rendering for the building itself.
What we make
Every space a hotel is judged on.
Four groups cover most of a hospitality brief, and they are quoted as one set rather than four separate jobs.
Rooms, suites and room types
One set per room type rather than one per room. A standard, a twin, an accessible room and a suite carry an entire floor, and that set is what the operator signs off against.
Restaurants, bars and breakfast
The rooms that decide whether non-residents walk in. Buffet lines, counter heights, table spacing and the covers count, shown at the hour that service actually runs.
Lobbies, arrival and circulation
Reception, lounge, lift lobbies and corridors. Nobody photographs a corridor and every guest walks one, so it is the first place a scheme quietly loses its standard.
Spa, pool and amenity floors
Wet areas, treatment rooms, gyms and the pool hall. Water, steam and reflective tiling are the parts a generalist studio gets visibly wrong.
Why people stay with us
A studio partner, not a render farm.
European delivery, workable time zones
An Estonian studio working since 2013 across the Nordics, the Baltics, Europe, the UK, the US, Canada and Australia. Comments in the evening, a revised frame by morning.
Confidentiality as standard
Unconsented schemes, competition entries and unannounced launches are commercially sensitive. We work under NDA without being asked and never publish a project without permission.
You brief the artist, not a queue
No account-manager layer. Send the files, get a real number, talk to the person building the scene. Fewer hand-offs is why the first preview lands closer to right.
One consistent visual language
Across a set, or across years of repeat work, the light, materials and camera discipline hold. Ten freelancers cannot do that, and it is visible on page four of a brochure.
How a project runs
Four stages, whatever you commissioned.
Brief
Brief and fixed quote
Upload CAD, PDF, Revit, SketchUp or a photograph of a sketch. We build the brief from your files, so there is no questionnaire, and reply with one fixed per-project price and a delivery date within 30 minutes.
Days 1-3
Camera and clay
The building goes up as untextured geometry and the camera is placed in it. Standing point, lens, height and the hour of the day are settled on a grey model, which is the cheapest moment in the project to change any of them.
Week 1
The same view, finished
Materials, real light and the context around it. Deliberately early, while the light and the finishes can still change cheaply. Two revision rounds are included and in practice we keep going until it is right.
Delivery
The rest of the set
Every further view comes off the scene already built, which is why the second image of a building costs a fraction of the first. 4K as standard, larger crops for print on request, full usage rights.
Selected work
Rooms, bars, lobbies and the floors between them.
Hospitality and food and beverage work from recent years. Much of it stays under NDA until the property opens, so this is a sample.
What you provide
How we plug into your workflow.
Hospitality briefs arrive half finished, because the operator, the designer and the owner are still negotiating. We start from whatever exists today and name our assumptions in writing.
What we accept
DrawingsPlans, sections, elevations and reflected ceiling plans. CAD, PDF, Revit, ArchiCAD, SketchUp or 3ds Max
FF&E scheduleThe specified furniture, fittings, stone, timber and lighting, at whatever stage it has reached
Brand standardThe operator's design standard or brand book, where the property is flagged
PhotographsFor a refurbishment: photographs of the existing spaces and a note on what stays
A shot listOr none. We propose one off the plans and you cut it back before anything is built
What you receive
Stills4K as standard, in every crop and aspect ratio the campaign needs, cut from the one scene
A room type setAn approval wide plus a detail set per type, consistent enough to read as one floor
360 panoramasAny rendered space as a walkable tour, for sign-off or for the booking page
Short animationClips from the same scene for the launch campaign, socials or an investor deck
Rights and the sceneFull usage rights, and the scene kept on file so phase two does not start from zero
The rest of the toolkit
What else the same scene produces.
Interior rendering
The craft on its own, and what drives the price of an interior set.
Interior rendering
Virtual staging
Show the refurbishment inside photographs of the property you already own.
Virtual staging
Questions we get asked
Hotel and hospitality FAQs.
What does a hotel visualization set usually include?
An approval wide of every key space, a detail set per room type, the food and beverage rooms at service hours, arrival and reception, the spa or pool if there is one, and a handful of styled hero frames for the campaign. We propose a list from the plans, you cut it back, and it is quoted per project rather than per image.
Can you work from an FF&E schedule?
Yes, and it is the fastest brief you can send us. Give us the schedule with the drawings and the specified pieces go in the frame rather than lookalikes. Where an item is not chosen yet we model a stand-in, tell you which items those are, and swap them when the decision lands.
Do you render to an operator's brand standard?
Yes. Send the design standard or brand book and we work to it, including the photographic style the operator uses for its own properties, because a set that matches it is far easier to get approved. If the property is independent, we work to the interior designer's own reference set instead.
What time of day should each space be rendered at?
The hour the space is actually used. A restaurant in the evening with the candles and the pendants doing the work. A breakfast room in morning light. A bar at dusk. The exterior at dusk with the guest rooms lit, because that is when a hotel looks most occupied. We recommend an hour per space and show you the sun in that position on a clay view first.
Can you show a refurbishment inside the existing building?
Yes, and it is one of the strongest cases for this work. Send photographs of the rooms as they are plus a note on what stays, and the new scheme is either modelled into a matched camera or staged over the photograph itself. For a repositioning case, a before and after of the real room does more than a beautiful image of a room the owner cannot place.
Do you put people and food in the frames?
Where the room is sold on being used, yes. An empty restaurant reads as a closed restaurant. People give scale and they tell the viewer who the property is for, so we agree the crowd, the covers and the dressing with you rather than defaulting to it. Approval frames are usually cleaner than campaign frames, which is another reason the two are planned separately.
How long does a hospitality set take?
A single space is about a week. A set covering the room types, the food and beverage rooms and the spa runs longer, and depends more on how settled the interior design is than on the image count. You see an untextured clay view within days, where the cameras get agreed, and the first photoreal preview follows while light and materials are still cheap to change.
What do you need to start, and how is it priced?
Send the drawings, the FF&E schedule and the brand standard, or whatever subset of those exists today. You get one fixed price for the project and a delivery date within 30 minutes, not a per-image rate. Camera angles are agreed on an untextured clay model before any expensive work happens, so the framing argument is settled first. Full usage rights are included and the scene is kept.
Start a project
Send your files, get a fixed quote in 30 minutes.
Whatever stage you are at. No budget dropdown, no discovery call first.
We take a limited number of projects each month.