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Elis Kostabi
Responsabile del progetto
The model is the part
everything else gets built on.
3D modelling for architecture, interiors and product, built from your CAD, PDF, SketchUp or BIM files at real dimensions. We have been rendering from our own models since 2013, which is a different discipline from modelling for someone else to fix.
- Real-world scale, clean topology, sane pivots, delivered in your format
- Fixed price for the project in 30 minutes, not an hourly rate
- Model only, or model and render from the same scene
We only take a limited number of projects each month, so every scene gets top quality.
The short version
What is 3D modeling?
Building a thing as geometry, at real dimensions, so a computer can photograph it from any angle you like.
A model has no materials and no light. That is why an untextured one looks like grey clay, and why the clay view is the cheapest moment in any project to change your mind about something structural.
Every image on this site started as one. The render is a photograph of the model, which is why the second view of a building costs a fraction of the first: the expensive part was building the thing, not photographing it.
It also means the model outlives the campaign it was made for. A scene built in 2019 has produced new frames for the same client four years later, at the price of a render rather than the price of a project.
Words people use interchangeably
A model, a render and a BIM file are three different things.
They get quoted against each other constantly, usually by suppliers who benefit from the confusion. The distinction decides what you should be asking for.
The 3D model
Geometry. Surfaces at real dimensions with no materials and no light. It is what a render is made from, what a configurator spins, what an AR app places in a room and what a 3D printer slices. Reusable indefinitely.
The render
A photograph of the model, at one hour, from one camera, in one set of materials. Change the hour and you have a second render off the same model. The image is the deliverable; the model is the asset behind it.
The BIM model
Geometry plus data: what each element is, what it is made of, what it costs, when it gets installed. Built for coordination and construction rather than for pictures. A different discipline with different software and different people.
What we model
Four kinds of model, four different jobs.
The craft is the same. What changes is what the geometry has to survive: a camera, a configurator, a factory or a planning committee.
Architectural
Buildings, facades and interiors from drawings. The largest share of what we do, and the reason the rest of it is accurate: storey heights and tread depths are not things you can eyeball.
Site and terrain
The ground a scheme sits on, the neighbours around it and the roads between. Usually the difference between a render a committee believes and one it does not.
Furniture and joinery
Fitted and loose furniture built to the maker's drawing rather than pulled from a library, so what is in the frame is what will be installed.
Product and component
Single objects for catalogues, configurators and marketplaces. Modelled once, reused across every channel, at whatever density the destination needs.
Architectural 3D modeling
From whatever you already have.
Four starting points cover almost every architectural project that reaches us. The first two are the common ones and the last is more common than anybody admits.
From CAD and PDF
Plans, sections and elevations. The cleanest input there is, and the one where the geometry comes back exact rather than interpreted.
From a BIM or SketchUp export
We work from the geometry you already built rather than redrawing it, then rebuild only what the camera actually needs at the density it needs.
From a survey and photographs
For an existing building, a refurbishment or an extension. We model what is there from the survey and say plainly which parts we inferred.
From a sketch and a conversation
Early stage, nothing drawn properly yet. We build the massing, you react to it, and the design firms up against something you can look at.
CAD and BIM files
What we do with your Revit file, and what we do not.
This is the part of the market with the most vague language in it, so here is ours in plain terms. Two of these we do every week. Two we do not do at all, and you should not buy them from a visualization studio.
We model from your BIM export
Send Revit, ArchiCAD, IFC or AutoCAD and we work from that geometry rather than redrawing the building. It is faster, it is more accurate, and it means the model agrees with the drawing set your team is already working to.
We rebuild what the camera needs
A BIM model is built for coordination, not for a lens. It carries every bracket and no usable materials. We keep the geometry that reads, replace what does not, and add the context and detail a render needs and a BIM file never has.
We do not author BIM
No clash detection, no Revit family creation, no LOD 400 coordination model, no scan to BIM, and we do not hand an IFC back. That is a BIM consultancy's job and they are better at it than we would be.
We will say when it is not us
If what you actually need is a coordination model or a quantity take-off, you will hear that in the reply rather than after the invoice. It costs us the occasional project and saves both sides a bad one.
Furniture and product modeling
One object, modelled once, used everywhere.
A manufacturer's model is a longer-lived asset than any image made from it. Built properly, it carries a catalogue, a configurator, a marketplace listing and an AR viewer without being rebuilt for each.
Catalogue models
Built to the technical drawing, at the real dimensions, so the render and the spec sheet agree with each other and with the delivered product.
Variants and finishes
One geometry, every colourway and material option. Adding the eleventh finish costs almost nothing once the first one exists.
Technical and industrial
Components, fittings and assemblies where the geometry has to be right rather than merely convincing, because somebody is specifying from it.
Real-time and AR
The same object at a lighter budget for a configurator or a phone, with clean UVs and a sensible triangle count rather than a decimated render mesh.
Model to final render
Drag to see what the model becomes.
On one side, the model: correct geometry, correct dimensions, and nothing else. No material, no light, no weather, no time of day.
Everything on the other side is what gets added to it. Same geometry, same camera, same terrace. Every render on this site sits on top of a frame that looked like the left half.
Real clay view and delivered frame from a residential terrace in Norway.
Three more, start to finish
An interior, a masterplan and a chair.
Same discipline at three completely different scales. Drag any of them.
FinalModelKitchen, Finland
FinalModelHillside masterplan, Spain
FinalModelDining chair, product
How a model gets built
Four stages, and the cheap one is in the middle.
Brief
Brief and fixed quote
Upload CAD, PDF, Revit, SketchUp or a photograph of a sketch. We build the brief from your files, so there is no questionnaire, and reply with one fixed per-project price and a delivery date within 30 minutes.
Days 1-3
Camera and clay
The building goes up as untextured geometry and the camera is placed in it. Standing point, lens, height and the hour of the day are settled on a grey model, which is the cheapest moment in the project to change any of them.
Week 1
The same view, finished
Materials, real light and the context around it. Deliberately early, while the light and the finishes can still change cheaply. Two revision rounds are included and in practice we keep going until it is right.
Delivery
The rest of the set
Every further view comes off the scene already built, which is why the second image of a building costs a fraction of the first. 4K as standard, larger crops for print on request, full usage rights.
Where cheap modelling gets expensive
Four things that cost more to fix than to do properly.
None of these are visible in a preview image. All of them surface the week someone on your side opens the file.
Wrong scale
A model delivered at a thousand times size, or in the wrong unit, breaks physical lighting and every asset you try to place beside it. Cheap to get right at the start and tedious to unpick later.
Dense, dirty geometry
Millions of triangles where thousands would do, overlapping faces, flipped normals. It renders eventually, it will not go into a configurator, and nobody can edit it without starting again.
Random pivots and origins
Objects whose centre sits somewhere off in space. Invisible in a render and immediately painful in any scene where someone has to move, array or animate the thing.
No naming, no structure
Four thousand objects called Box001. The model works exactly once, for the one image it was made for, and is worthless as the asset you thought you were buying.
What it costs
What 3D modeling costs.
Per project, never per hour and never per polygon. An hourly rate rewards the slow supplier and a per-object rate punishes you for ordering a set. Here is what actually moves the number, so you can scope your own before asking.
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How much geometry there is
A single chair and a nine-storey block with a modelled interior are different orders of work before anyone discusses detail.
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How complex it is
Flat facades and rectangular furniture are quick. Curved joinery, ornament, woven textures and mechanical assemblies are not.
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How complete your files are
Dimensioned CAD is the cheapest input. A photograph and an approximate size is the most expensive, because the work becomes reconstruction.
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How much of it repeats
Twenty variants of one product, or forty apartments from six unit types, cost a fraction of twenty or forty unrelated things.
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What it has to survive
A model for one render is not a model for a configurator, a factory or an AR viewer. Say which up front and it is built once.
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Delivery format
Native working files are free. Clean exports to a named format with textures repacked for a specific engine take real time.
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Changes after sign-off
Two rounds are included. A redesign after the clay view is approved is new work, and we will say so before doing it rather than after.
Included at every size
Not line items to negotiate up from. This is what the number means.
- Real-world scale and clean topology, with sane pivots and readable object names.
- Clay view before materials, so the structural argument is settled at the cheap moment.
- Two revision rounds, then refinement until you sign off. We do not stop at a count.
- Your delivery format, .max, .fbx, .obj, .3ds, .blend or .skp, with textures where they apply.
- Full usage rights to everything delivered, with no per-use fee and no later licence.
- The scene is kept, so next year's variant starts from the model rather than from nothing.
Outsourcing
Handing over the modelling without handing over the design.
Most studios that outsource modelling are protecting two things: the design itself, and the time it takes to explain it. Both are solvable and neither is solved by a cheaper hourly rate.
You keep the files
Working files and the finished geometry are yours on delivery, in your format. No licence to renew, no asset held hostage against the next project, and nothing that stops you taking it to someone else.
NDA before the drawings arrive
Signed as standard rather than on request. Unconsented schemes and unannounced products are the normal case here, and nothing is published without written permission.
You brief the modeller
No account-manager layer relaying your drawings to someone you never speak to. Fewer hand-offs is the entire reason the first version comes back close to right rather than approximately right.
Start with one
A single paid piece at your spec before any batch. It surfaces the pipeline mismatches a brief cannot describe, and it costs both of us far less than finding them across forty objects.
What you provide
What you send, what you get back.
You do not need to prepare anything. Send what exists today and we will tell you what is missing, if anything is.
What we accept
DrawingsCAD (.dwg), PDF plans, elevations and sections, or a photograph of a hand sketch
3D and BIMSketchUp, Revit, ArchiCAD, AutoCAD, 3ds Max, worked from rather than re-drawn
Product dataTechnical drawings with dimensions, finish schedules, and reference photographs of the real object
The destinationTell us if it is for a render, a configurator, AR or fabrication. It changes how the model is built
No perfect briefA plan and one reference is enough to quote. There is no questionnaire to fill in first
What you receive
Geometry.max, .fbx, .obj, .3ds, .blend or .skp, at real-world scale with clean topology
MaterialsTexture sets and the material setup where the job includes them, with the source files
StructureSane pivots, sane origins and object names a human can read, not four thousand Box001s
Renders, optionallyFinished frames from the same scene, at 4K as standard, if the job includes them
Full ownershipOf the model and everything delivered with it, for any use, with no later licence
Need the images as well as the geometry? See interior rendering e exterior rendering, both built from exactly these models.
Selected work
Every frame here started as grey geometry.
Interiors, exteriors, aerials and product, across the Nordics, the Baltics, Europe, the UK and further out. Filter by type of work, sector, light or market.
Nothing matches those filters yet.
The model is rarely the last thing you need
What it turns into next.
Interior rendering
Rooms lit and dressed from the geometry, for sign-off or off-plan sales.
Interior rendering
Exterior rendering
The building in real light and real context, from the same model.
Exterior rendering
Visualizzazione architettonica
The whole discipline, and which output a scheme actually calls for.
Visualizzazione architettonica
Questions we get asked
3D modeling FAQs.
What is 3D modeling?
3D modeling is building an object or a building as geometry inside 3D software: a mathematical description of every surface, at real dimensions, that a computer can then light, texture and photograph from any angle. It is the step before rendering rather than a kind of rendering. A model on its own has no materials and no light, which is why an untextured model looks like grey clay, and why the clay view is the cheapest moment in a project to change your mind about anything structural.
What is the difference between a 3D model and a render?
The model is the geometry. The render is a photograph of it. One model produces any number of renders from any number of angles, at any hour of the day, in any weather, which is why the second image of a building always costs markedly less than the first: the expensive part was building the thing, not photographing it. If you order a render you are paying for a model whether or not anyone calls it that.
Do you do BIM modeling?
No, and it is worth being precise about what that means. We model FROM your BIM files: send a Revit, ArchiCAD or IFC export and we work from its geometry rather than redrawing it. What we do not do is author BIM. No clash detection, no Revit family creation, no LOD 400 coordination models, no scan to BIM, and we do not hand back an IFC. If you need those, you need a BIM consultancy and we will say so rather than take the project.
What files do you need to start?
Whatever you already have. CAD (.dwg), PDF plans and elevations, SketchUp, Revit, ArchiCAD, 3ds Max, a photograph of a hand sketch, or for a product a technical drawing with dimensions and a few reference photographs. You do not need a tidy file set to get a price. If something essential is missing we tell you what it is in the quote rather than discovering it halfway through.
What do I get back?
The geometry in the format you ask for: .max, .fbx, .obj, .3ds, .blend or .skp, plus the textures and the material setup where the job includes them. Models are built at real-world scale with sane pivots and clean topology, because a model delivered at 1000x scale with the origin in a random corner is a model somebody on your side has to fix before they can use it.
Can I order a model without a render?
Yes, and a reasonable number of clients do. Manufacturers who need geometry for a configurator, studios who render in house but do not want to build, and product companies who need one clean asset that will be reused for years. Priced the same way, per project rather than per object.
How accurate is the geometry?
As accurate as what you send. From dimensioned drawings it is exact. From a photograph and a rough size it is a careful reconstruction and we will tell you which parts we inferred. For anything that will be manufactured or fabricated from the model, send the drawing rather than the photograph: the difference between those two inputs is the difference between a model you can build from and a model that only looks right.
Do you model in Blender or 3ds Max?
3ds Max is the working file for most projects, with Corona for the rendering side, and Blender where a project or a client pipeline suits it better. We can deliver into either. The software matters far less than people expect; studios differ much more in how carefully they build and how they handle a spec than in which application they have open.
Can you model from a competitor's product photograph?
We will model an object you own or have the right to reproduce. We will not reverse-engineer someone else's protected design from a photograph so it can be manufactured, and we will ask what the model is for if the request looks like that. It is a short conversation and it has never yet cost us a project worth having.
How is 3D modeling priced?
Per project, never per hour and never per polygon. The drivers are how much geometry there is, how complex it is, how complete your input files are, how much of it repeats and what format the delivery has to be in. A set of twenty similar objects costs far less per object than the first one. Send the files and you get one fixed number and a delivery date within 30 minutes.
Start a project
Send your files, get a fixed quote in 30 minutes.
Drawings, an export, a sketch or a photograph of the object. Whatever exists today.
We take a limited number of projects each month.