Masterplan visuals that survive
the public meeting.

Masterplan aerials, eye-level views and consultation imagery for planning teams, architects and developers. The scheme drawn honestly into the site it is really going into, because a committee that catches one flattering detail stops believing the rest of the pack.

  • Context modelled from survey and site photography, not from memory
  • Planting drawn at handover size, with the twenty-year version only if you ask
  • Fixed price in 30 minutes, camera coordinates returned, full usage rights
Upload your files, get a quote See the work

We only take a limited number of projects each month, so every scene gets top quality.

Aerial rendering of new brick apartment blocks set into an existing city district, Estonia
The whole argument

The image is evidence, not an advert.

A masterplan visual enters a public process and stays in it. It is read by an officer writing a recommendation, by objectors with time on their hands, and by neighbours who know the road better than you do.

So the neighbours are modelled from survey rather than from memory, the planting is drawn at the size it will be on the day of handover, and the camera stands where the viewpoint schedule said it would stand. Everything else on this page follows from those three rules.

Objectors are good at catching the opposite. A tree at a height it would take decades to reach, a neighbouring roofline quietly dropped by a storey, a viewpoint moved fifteen metres up the road so a gable falls out of frame. Any one of them, found once, and every other image in the pack is in question. Schemes rarely fail on the exaggeration itself. They fail on what it suggests about the drawings nobody has checked yet.

The discipline is not complicated, it is just unglamorous. Model what is there. Show what is proposed. Where the information ran out and an assumption had to be made, name the assumption in writing next to the image, before anyone else has to find it.

Untextured clay aerial of a hillside masterplan, massing agreed before materials
Where the images end up

The pack, the hall and the whole site.

01

The committee pack

Submission images go on a public register and are read next to the officer's report and whatever objection letters have arrived. So they have to be referable: numbered, each tied to a marked position on the site plan, so a recommendation can cite view 04 and the room is looking at the same frame.

Viewpoints get agreed with you, or against the authority's schedule, before anything is rendered. Members who know that road have stood on it, and if the frame does not match what they remember, the meeting stops being about your scheme.

New apartment block rising behind existing brick terraces at true height, Estonia
02

The consultation evening

A public meeting is a room of people who did not ask for your scheme and have mostly decided how they feel about it. Flattering images make that worse: the first person to spot the flattery gets the room for the rest of the night.

What works is eye level, ordinary weather, real ground level, and the public realm at the size a person walks through it. A board people can stand in front of and argue with honestly is worth more than a hero shot they distrust.

Eye-level view of a town square with cafe seating and passers-by, Estonia
03

The scheme as one thing

Every eye-level frame answers one objection from one position. The aerial is where the scheme gets judged whole: how it meets the streets already there, where one phase stops and the next starts, and what somebody two roads away will be looking at. Plans carry all of that, and almost nobody in the room reads plans that way.

It comes off the same model as the street views, so the two agree. Splitting an aerial and a viewpoint set across two suppliers is how a submission ends up contradicting itself in public.

Aerial rendering of a hillside residential masterplan stepping down to the coast, Spain
What we make

Four kinds of image, one model underneath.

A submission, a consultation and a sales launch want different frames. They should not want different models, because that is how a pack ends up with numbers that do not match.

Aerial rendering of a university campus masterplan in its wider site, USA

Masterplan aerials

The whole site in one frame: boundary, access, roofscape, landscape and the neighbours it has to sit next to. The image the plans cannot replace.

Street-level view of timber townhouses along an existing road, Finland

Eye-level viewpoints

The view from the corner people actually stand on, at the height a person actually is. Numbered, agreed and recorded before the camera moves.

Apartment blocks along a planted park path, Estonia

Public realm and landscape

Squares, paths, planting and the ground between the buildings. The part a consultation asks about first and most submissions render last.

Aerial rendering of a residential masterplan laid out across its site, Sweden

Phasing and comparison sets

Same camera, same light, across existing, phase one and complete. A set that changes the weather between frames is not a comparison.

Why people stay with us

A studio partner, not a render farm.

Globe and clock, illustrating European delivery across time zones

European delivery, workable time zones

An Estonian studio working since 2013 across the Nordics, the Baltics, Europe, the UK, the US, Canada and Australia. Comments in the evening, a revised frame by morning.

Signing a confidential agreement, illustrating NDA as standard

Confidentiality as standard

Unconsented schemes, competition entries and unannounced launches are commercially sensitive. We work under NDA without being asked and never publish a project without permission.

Two professionals discussing drawings, illustrating direct communication

You brief the artist, not a queue

No account-manager layer. Send the files, get a real number, talk to the person building the scene. Fewer hand-offs is why the first preview lands closer to right.

A consistent set of framed renders, illustrating one visual language

One consistent visual language

Across a set, or across years of repeat work, the light, materials and camera discipline hold. Ten freelancers cannot do that, and it is visible on page four of a brochure.

How a project runs

Four stages, whatever you commissioned.

CAD drawings and elevations on a laptop at the brief stage
Brief

Brief and fixed quote

Upload CAD, PDF, Revit, SketchUp or a photograph of a sketch. We build the brief from your files, so there is no questionnaire, and reply with one fixed per-project price and a delivery date within 30 minutes.

Clay view of a residential tower and its neighbours, no materials and no light yet
Days 1-3

Camera and clay

The building goes up as untextured geometry and the camera is placed in it. Standing point, lens, height and the hour of the day are settled on a grey model, which is the cheapest moment in the project to change any of them.

The same tower from the same camera, delivered as a finished dusk render
Week 1

The same view, finished

Materials, real light and the context around it. Deliberately early, while the light and the finishes can still change cheaply. Two revision rounds are included and in practice we keep going until it is right.

The same development seen from the air at dusk, one of the later views off the same scene
Delivery

The rest of the set

Every further view comes off the scene already built, which is why the second image of a building costs a fraction of the first. 4K as standard, larger crops for print on request, full usage rights.

Selected work

Sites, not just buildings.

Schemes where the ground, the boundary and the neighbours were as much of the job as the architecture.

Aerial rendering of a coastal development read against its shoreline, USA
Streetscape at the base of a curved residential tower, Finland
Aerial rendering of a village of cabins in its landscape, Norway
Community building seen from the street it fronts, Estonia
Aerial rendering of a retail and logistics park with its yards and access, Estonia
Railway station canopy and platform seen at passenger level, Sydney, Australia
See the full portfolio
What you provide

How we plug into your workflow.

Planning work arrives messier than a marketing brief and usually with a submission date already fixed. Nothing below assumes a tidy file set.

What we accept

Site informationTopographic survey, site boundary, a cadastral or OS extract, and photographs from the viewpoints that matter
The schemeMasterplan drawings, block plans, sections, storey heights, or a SketchUp, Revit, ArchiCAD or CAD model
ViewpointsThe authority's viewpoint schedule if there is one. If not, we propose a set and you sign it off before we render
ContextWhatever exists: point cloud, drone photography, a city model, consents already granted next door
ConstraintsHeights, protected views, tree preservation, phasing. Anything the image must not quietly contradict

What you receive

Aerials and viewpoints4K as standard, larger on request, sized for A1 exhibition boards and for the submission PDF
An assumption noteA short written list of what we assumed where your information ran out, so it is disclosed rather than discovered
Board and print cropsEvery aspect ratio cut from the one scene: boards, the design and access statement, the site hoarding, the press release
Camera dataPosition, height and lens for every viewpoint, so a view can be checked against the survey later
The sceneKept and reused. The post-consultation revision is a change to an existing model, not a new project
The rest of the pack

What else the same site model produces.

Exterior rendering of a condominium on a city street corner, Canada

Exterior rendering

Individual buildings inside the masterplan, at the detail a sales launch needs.

Exterior rendering
Plan view rendering of a house and its garden seen from above, Estonia

Site plan rendering

The drawn version: coloured, labelled and readable by someone who is not an architect.

Site plan rendering
Aerial animation frame of a district centre scheme at dusk, Estonia

3D animation

A flythrough for the consultation evening and the committee screen, cut from the same scene.

3D animation
Aerial rendering of residential towers at dusk, Estonia

Arkitektonisk visualisering

The full range, for when the scheme also needs interiors and a marketing set.

Arkitektonisk visualisering
Questions we get asked

Urban planning FAQs.

What is masterplan visualization?
Rebuilding a whole site, rather than a single building, as a 3D model, and producing the images a planning process needs from it. The proposed blocks come off your masterplan drawings, the surroundings off survey and photography, and the two are held to the same ground level so the scheme sits in the real place at the real height. The outputs are aerials, eye-level views from agreed positions, public realm images and phasing sets.
Will the images stand up in front of a planning committee?
That is what the method is built around. Neighbouring heights come from survey rather than from eye, planting is shown at handover size unless you ask otherwise, cameras stand where the schedule says and we send you the coordinates we used. Where information was missing we write the assumption down and hand it over with the images, so you disclose it yourself instead of having it found for you.
Do you produce verified views or accurate visual representations?
We build to camera positions a surveyor gives us, and we return the position, height and lens used for every frame so the view can be checked against the survey afterwards. The on-site survey, and the third-party sign-off some authorities require before a view counts as verified, come from a surveyor rather than from us. Say at the quote stage which standard applies, because it changes what we need from you.
How do you show planting and landscape?
At handover size by default. Semi-mature stock is drawn at the height it will actually be delivered at, not at the height it reaches in twenty years, because a canopy that could not exist on day one is an easy thing for an objector to point at. If you want the mature version as well, we will produce it as a clearly labelled second image rather than quietly using it as the main one.
Do you model the existing surroundings, and from what?
Yes, and on a planning scheme that is usually the larger half of the work. Survey, point cloud or an existing city model first. Failing that, drone or street photography plus a cadastral extract gets most of the way. Anything we had to approximate is marked as approximate. We will also ask about consents granted next door, because a scheme judged against a context that is already out of date is an argument you do not want.
The scheme will change after consultation. Does that mean starting again?
No. The scene stays with us, assembled, so a revised massing, a storey removed or a repositioned block is a change to something that already exists. Context, cameras and light are still set, which is why the second round costs a fraction of the first and why the before and after images are truly comparable.
How long does a masterplan set take?
A single aerial is about a week. A submission set of six to twelve images runs two to three weeks. The long part sits at the front, because the context has to exist before anything can be judged against it, so send the survey early even if the scheme is still moving. You see an untextured clay view within days, which is where massing, ground level and cameras get settled.
How is it priced?
Per project rather than per image. The drivers are the size of the site, how much existing context has to be modelled, how many viewpoints the authority wants and how complete your survey is. Further views of a site that is already built cost markedly less than the first. Send what you have and you get one fixed number and a date within 30 minutes, full usage rights included.
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Send your files, get a fixed quote in 30 minutes.

Whatever stage you are at. No budget dropdown, no discovery call first.

Upload your files, get a quote See how it works

We take a limited number of projects each month.