Listing imagery for property
that is empty, dated, tenanted or not built yet.

An agency lives or dies on the click-through rate of a thumbnail, and an empty room photographs badly no matter who takes the picture. We furnish it, renovate it, or build it from the developer's drawings, and hand back images you own outright.

  • Staged from your own photograph, same camera position, so before and after line up
  • One fixed price per property rather than per image, quoted in 30 minutes
  • Full usage rights for portals, brochures, boards, social and press
Upload your files, get a quote See the work

We only take a limited number of projects each month, so every scene gets top quality.

An empty apartment living room virtually staged with furniture, rugs and lighting for a listing, Finland
What an agency is actually buying

The same camera position, furnished.

Send photographs of the property as it is. You get the same rooms back furnished, lit and dressed, from exactly the position the photographer stood in.

Because the camera does not move, the before and the after line up frame for frame. The vendor can see what changed, and the buyer who walks in recognises the room instead of feeling sold to.

That constraint is most of the job. Staging that quietly widens the lens, straightens a wall or loses a radiator flatters the picture and ruins the viewing, and a buyer who feels the photograph lied does not come back with an offer. We match the lens, the camera height and the light already in the photograph, then put in furniture scaled to the room's real dimensions.

It is faster and very substantially cheaper than physical staging, there is nothing to deliver or collect, and the flat can be restaged for a different buyer profile without moving a single piece of furniture. A family scheme and a young professional scheme out of one shoot is normal.

The same apartment living room photographed empty, before any furniture was added
What you get out of it

Three problems this actually solves.

01

The room is empty, dated or still lived in

An empty room reads as small and cold in a thumbnail. A tenanted one reads as somebody else's home. Both cost you the click before anyone reaches the description, and neither is fixed by a better photographer. Staging fixes the picture without touching the property, so no tenant is asked to move and no vendor is asked to spend before the listing goes up.

Restaging is cheap once the scene exists. A family layout and a two-bed-plus-study version come out of the same photograph, without a second shoot.

Open-plan living and kitchen staged with a dining table, sofa and soft lighting
02

The property needs work before anyone will pay for it

Where a property needs work, the honest sell is showing what it becomes rather than asking a buyer to imagine it. The proposed refurbishment is rendered onto the structure that is standing, so the wall positions, the window openings and the ceiling heights stay the ones a surveyor will find.

That turns a discount property into a project a buyer can price. The same images work on the other side of the conversation, for the vendor deciding whether to renovate before selling, which is a discussion an agent usually has with nothing to point at.

A concrete-framed loft shown finished and furnished, the refurbishment rendered onto the existing structure
03

The unit does not exist yet

For off-plan and pre-completion stock there is no photograph to work from, so interiors and exteriors are built from the developer's drawings instead. Plans, sections, elevations and the finishes schedule go in, and a listing set comes out that matches what will actually be handed over.

3D floor plans let a buyer read the layout in two seconds instead of decoding a technical drawing, and a 360 tour lets a remote or overseas buyer walk the unit before booking a flight. Both come off the same model as the stills, so the second output costs far less than the first.

A street of new timber-clad townhouses rendered from the developer's drawings, Finland
What we make

Four things that end up on a listing.

Most instructions use two or three of these on the same property, and they are quoted together rather than one at a time.

A living room staged from a photograph with a sofa, rug and artwork

Staged room sets

Your photograph, furnished. Living room, kitchen, bedrooms and terrace, in a scheme picked for the buyer you are aiming at rather than a showroom look that fits nobody.

An open-plan living and dining room shown as a completed refurbishment, UK

Renovation after-images

The refurbishment rendered onto the building that is standing. Same walls, same window openings, same ceiling height, so the figure a buyer works out is one they can hold you to.

A 3D dollhouse cutaway floor plan of a house and its garden, Estonia

3D floor plans

Coloured, furnished and drawn to the real dimensions, including the dollhouse cutaway. A buyer reads the flow of the flat in a glance instead of counting doors on a black and white plan.

A kitchen and dining area rendered for an off-plan apartment listing, Norway

Off-plan interiors and exteriors

Built from the developer's drawings for stock that is still a hole in the ground. The set that has to carry a launch until the show flat opens.

Why people stay with us

A studio partner, not a render farm.

Globe and clock, illustrating European delivery across time zones

European delivery, workable time zones

An Estonian studio working since 2013 across the Nordics, the Baltics, Europe, the UK, the US, Canada and Australia. Comments in the evening, a revised frame by morning.

Signing a confidential agreement, illustrating NDA as standard

Confidentiality as standard

Unconsented schemes, competition entries and unannounced launches are commercially sensitive. We work under NDA without being asked and never publish a project without permission.

Two professionals discussing drawings, illustrating direct communication

You brief the artist, not a queue

No account-manager layer. Send the files, get a real number, talk to the person building the scene. Fewer hand-offs is why the first preview lands closer to right.

A consistent set of framed renders, illustrating one visual language

One consistent visual language

Across a set, or across years of repeat work, the light, materials and camera discipline hold. Ten freelancers cannot do that, and it is visible on page four of a brochure.

How a project runs

Four stages, whatever you commissioned.

CAD drawings and elevations on a laptop at the brief stage
Brief

Brief and fixed quote

Upload CAD, PDF, Revit, SketchUp or a photograph of a sketch. We build the brief from your files, so there is no questionnaire, and reply with one fixed per-project price and a delivery date within 30 minutes.

Clay view of a residential tower and its neighbours, no materials and no light yet
Days 1-3

Camera and clay

The building goes up as untextured geometry and the camera is placed in it. Standing point, lens, height and the hour of the day are settled on a grey model, which is the cheapest moment in the project to change any of them.

The same tower from the same camera, delivered as a finished dusk render
Week 1

The same view, finished

Materials, real light and the context around it. Deliberately early, while the light and the finishes can still change cheaply. Two revision rounds are included and in practice we keep going until it is right.

The same development seen from the air at dusk, one of the later views off the same scene
Delivery

The rest of the set

Every further view comes off the scene already built, which is why the second image of a building costs a fraction of the first. 4K as standard, larger crops for print on request, full usage rights.

Selected work

Empty rooms, finished plans, unbuilt units.

Agency and developer work from the Nordics and the Baltics. Some of these frames started as a photograph and some started as a drawing, and on a portal they sit next to each other.

An apartment living room photographed empty, the state it was listed in
A bare meeting room staged with a table, chairs and planting, Finland
A furnished 3D floor plan of a house ground floor, Norway
A kitchen rendered as a listing image, Estonia
An apartment building at dusk, rendered for an off-plan launch, Estonia
A frame from a 360 tour of a residential courtyard, Estonia
See the full portfolio
What you provide

How we plug into your workflow.

Most agencies send a phone-camera set and a plan PDF and nothing else. That is enough to start, and enough to get a price.

What we accept

PhotographsThe listing shoot as it stands: JPEG or RAW, phone or camera. Level and well lit helps, it is not a requirement
A floor planA PDF, a scan, the agency's own plan or a CAD file. Whatever the vendor or the developer handed over
The buyer profileWho the property is being sold to. That decides the furniture, not our taste
Drawings, for off-planPlans, sections, elevations and the finishes schedule, plus the developer's own material choices
The datesLaunch date and which portal it goes live on, so the crops come out right the first time

What you receive

Staged imagesThe same rooms furnished, from the identical camera position, so before and after line up
Portal-ready cropsPortal resolutions and aspect ratios as standard, plus print sizes for a brochure or a board
Disclosure versionsWhere a listing requires it, a copy captioned as a virtual staging or a computer-generated impression
Full usage rightsPortals, brochures, boards, social and press. No per-use fee and no separate licence to buy later
The sceneKept, so a restage for a new buyer profile or a relaunch next season is a small job rather than a new one
The services behind this page

What an agency instruction usually needs.

An empty open-plan office floor staged with desks, chairs and planting, Finland

Virtual staging

Furnishing an empty photograph, residential or commercial. The craft on its own.

Virtual staging
A coloured 3D floor plan of an apartment, Norway

3D floor plans

Coloured, furnished plans and dollhouse cutaways for portals and brochures.

3D floor plans
A 360 panorama frame of an open-plan living room and kitchen, Norway

360 virtual tours

A walkable panorama of a unit that is empty or not yet built, for a remote buyer.

360 virtual tours
A photoreal living room rendering with people, France

Interior rendering

Photoreal room sets built from drawings, when there is nothing yet to photograph.

Interior rendering
Questions we get asked

Estate agency FAQs.

What is virtual staging?
Furniture, rugs, artwork and lighting added to a photograph of a real room so the space reads as a home rather than a shell. The camera does not move, the walls and windows are not altered, and the furniture is scaled to the room's real dimensions. It is the cheapest way to make an empty property photograph well.
Do you move the walls or widen the room?
No. Straightening a wall, stretching the lens or deleting a radiator makes the picture better and the viewing worse, and the viewing is where the offer comes from. The one thing we do remove is something temporary and unrepresentative, a builder's bucket or a stack of post, and we tell you when we have.
Can the same property be staged more than once?
Yes, and it is the main reason to stage digitally rather than physically. Once the scene exists, a second scheme aimed at a different buyer profile is a small job. Agencies commonly run a family scheme and a young professional scheme on the same flat and keep whichever one brings the calls.
Do you handle the disclosure caption?
Yes. Where a portal or a code of practice requires a listing to declare that an image is a virtual staging or a computer-generated impression, we supply a version with that caption built into the image itself, so it survives being copied between portals and pasted into a brochure. Tell us the wording your market uses and we set it.
How fast is it?
Staging a photographed room is days rather than weeks. An off-plan set built from drawings takes longer, because the unit has to be modelled before anything can be lit. You get a fixed date alongside the price within 30 minutes of sending the files, and agencies with a steady flow of listings settle into a turnaround they can promise a vendor.
Can you stage commercial space?
Yes, and it needs it more than residential does. A bare office floor photographs worse than a bare flat, because there is nothing in the frame to give it scale. Open-plan floors, meeting rooms and break-out areas are staged by the same method: your photograph, your camera position, furniture at the real size.
Do we own the images?
Yes, outright, on everything delivered. Portals, brochures, boards, window displays, social and press, with no per-use fee and no separate licence to buy later. We keep the scene as well, so a restage or a relaunch does not start from nothing.
How is it priced?
Per property rather than per image, quoted once from the photographs or the plans. Extra rooms in a property we are already building cost markedly less than the first one, because the scene is shared, and a steady flow of listings settles into a standing rate.
Start a project

Send your files, get a fixed quote in 30 minutes.

Whatever stage you are at. No budget dropdown, no discovery call first.

Upload your files, get a quote See how it works

We take a limited number of projects each month.