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Elis Kostabi
Chef de projet
Every image a launch needs,
off one model of the scheme.
For developers and housebuilders selling off-plan. The scheme gets modelled once, then the aerial for the lender, the street view for the committee, the brochure set, the unit packs and the sales-suite panorama all come out of the same file, in the order your programme needs them.
- One fixed per-project price and a delivery date in 30 minutes
- Aerials, street views, interiors and unit plans off one model of the scheme
- Full usage rights across deck, brochure, hoarding and portal, and we keep the scene
We only take a limited number of projects each month, so every scene gets top quality.
What a developer is actually buying
Not renders. A launch set, in programme order.
A development consumes images for two years and never needs all of them at once.
The scheme gets modelled once. The aerial goes to the lender, the street view goes to planning, the hero set goes out at launch, the plans and interiors go into the reservation pack, and the panorama goes on the sales-suite wall. One file, released in the order the deal happens.
Ordering that as six separate jobs from three separate suppliers is how a scheme ends up with a hoarding that does not match the brochure, an investor deck a year out of date, and a phase two priced like a first phase. Every one of those images is a different crop of the same building. Built once, they agree with each other, and each one after the first is cheap.
It also changes when you can commission. A massing model good enough to argue a scheme in front of a lender exists long before the drawings are finished, and refining that model into the planning views and then into the launch hero is a continuation rather than three restarts.
Where the images do the work
Three moments a development is judged in.
01
The raise, and the committee
Money and permission get decided in the same few months, by two rooms running opposite tests. A lender is asking whether the site works: how many units, where the parking goes, what the phasing does to access and to the sales rate. A committee is asking what the scheme does to the people already living there. One aerial answers both, cropped twice, if it was built to show the site rather than to flatter the building.
Which is why this is the frame worth spending on first. It is the earliest image the scheme needs, it is the one two different rooms will hold up against the drawings, and it is the model everything later gets cut from. Skip it and you end up buying the site twice, once for the deck and again at launch.
02
The reservation, months before the slab
Off-plan buyers commit on a kitchen they have never stood in. Until the show apartment is fitted, and on plenty of schemes there is never going to be one, the reservation pack is the product. A buyer reads those images the way nobody reads a marketing shot: looking for their own unit, counting what comes with it, deciding whether to sign. The rate they sign at is what funds phase two.
So the interiors have to follow the specification rather than flatter it. A buyer who saw a render and then sees the flat notices every difference, and a reservation lost at contract stage costs more than the image did.
03
Phase two, the tender change, the relaunch
The scene stays with us after delivery. When the cladding changes at tender, when phase two releases, when marketing wants the same block in summer instead of snow, the model is already built and already lit. The second version costs a fraction of the first and it matches, which is the part a new supplier cannot give you.
The same goes for the long tail. A portal listing wants a different crop from the brochure, print wants a bigger one, a hoarding wants a wider one. Those come off the one scene rather than out of a new quote.
What we make for a scheme
Four deliverables, released in programme order.
Most developments order these in roughly this sequence, and most start with the first one well before the drawings are signed off.
The scheme in its site
The aerial and the context model: boundary, neighbours, access, phasing and landscape. What a lender, a committee and a joint venture partner all want to see before anything else.
The launch set
The approach, the entrance, the courtyard and the amenity, consistent enough that the brochure, the hoarding and the portal listing read as one building rather than six.
One pack per unit type
A rendered plan and an interior for each type in the schedule, so the reservation pack answers what the buyer is choosing between instead of showing them the block again.
The sales suite
Panoramas for a headset or a browser, panels that survive being printed at wall size, and a short loop for the screen behind the desk.
Why people stay with us
A studio partner, not a render farm.
European delivery, workable time zones
An Estonian studio working since 2013 across the Nordics, the Baltics, Europe, the UK, the US, Canada and Australia. Comments in the evening, a revised frame by morning.
Confidentiality as standard
Unconsented schemes, competition entries and unannounced launches are commercially sensitive. We work under NDA without being asked and never publish a project without permission.
You brief the artist, not a queue
No account-manager layer. Send the files, get a real number, talk to the person building the scene. Fewer hand-offs is why the first preview lands closer to right.
One consistent visual language
Across a set, or across years of repeat work, the light, materials and camera discipline hold. Ten freelancers cannot do that, and it is visible on page four of a brochure.
How a project runs
Four stages, whatever you commissioned.
Brief
Brief and fixed quote
Upload CAD, PDF, Revit, SketchUp or a photograph of a sketch. We build the brief from your files, so there is no questionnaire, and reply with one fixed per-project price and a delivery date within 30 minutes.
Days 1-3
Camera and clay
The building goes up as untextured geometry and the camera is placed in it. Standing point, lens, height and the hour of the day are settled on a grey model, which is the cheapest moment in the project to change any of them.
Week 1
The same view, finished
Materials, real light and the context around it. Deliberately early, while the light and the finishes can still change cheaply. Two revision rounds are included and in practice we keep going until it is right.
Delivery
The rest of the set
Every further view comes off the scene already built, which is why the second image of a building costs a fraction of the first. 4K as standard, larger crops for print on request, full usage rights.
Selected work
Schemes at every stage of a launch.
Aerials, exteriors, interiors and unit plans from residential developments. Nothing here is published without the developer's permission, which is why some of the best work is not on this page.
What you provide
How we plug into your workflow.
Most developers send us an incomplete file set and a launch date. That is enough to quote, and it is usually enough to start.
What we accept
DrawingsCAD, PDF, Revit, ArchiCAD, SketchUp or a planning pack, at whatever stage they are
The siteSurvey, site plan, the boundary, and photographs looking at the plot if you have them
The scheduleUnit types, floor areas and how many of each, so the set covers what you are selling
The specCladding, glazing, kitchens and floor finishes, or the board they are being chosen from
The programmeInvestor meeting, planning date, launch date. The order matters more than the list
What you receive
The images4K as standard, larger crops for print and hoarding on request, all off the one scene
Usage rightsFull, unlimited and included: deck, brochure, hoarding, portal, press, agent packs
Unit packsA rendered plan and an interior per type, named so a sales team can find them
The sceneKept and maintained, so phase two or a spec change is a re-render, not a rebuild
One contactThe person building the scene. No account manager and no ticket queue
The pieces on their own
If you only need one part of the set.
Exterior rendering
The facades and the street views, when the scheme already has its aerials.
Exterior rendering
Interior rendering
Show apartments and amenity spaces, built to the specification you are buying.
Interior rendering
3D floor plans
Rendered plans per unit type, furnished, for the reservation pack and the portal.
3D floor plans
3D animation
A flythrough for the launch, cut from the model the stills already came from.
3D animation
Questions we get asked
Developer FAQs.
What does a development actually need visualised?
Fewer images than most people order, spread over a longer period than most people plan for. A typical residential scheme runs an aerial and one or two street views for the raise and the planning application, then a launch set of six to twelve exteriors and interiors, then a pack per unit type, then whatever the sales suite needs. Commissioning all of it on day one is how developers pay for images of a design that changed at tender.
When should we commission, relative to planning?
Earlier than feels comfortable. A massing model is useful the moment you have a site and a scheme, which is usually before the drawings are finished, and that is the cheapest the model will ever be. Refining it into the planning views and then into the launch set costs far less than building the same building three times.
Can we use the images anywhere, including the hoarding and the portal?
Yes. Full usage rights are included and unlimited: investor deck, brochure, hoarding, site boards, portal listings, press, agent packs and social. There is no per-use licence, no expiry and no separate print fee. If you need a wider crop for a hoarding, ask and you get one.
What happens when the design changes after we have the images?
We keep the scene, so it is a re-render rather than a rebuild. A cladding swap after tender, a balcony detail resolved late, a storey removed by value engineering: each is a change to a file that already exists, and it is priced that way. On a development that is the single largest saving available, and the honest reason to keep the whole set with one studio.
How much cheaper is phase two?
Markedly, for the same reason. The site, the context, the landscape and the material library are already built, so a second phase on the same site is mostly new geometry and new cameras. We quote it as its own fixed number, and the difference against phase one shows in the price rather than in a footnote.
Will the interiors match what we actually build?
They will match what you specify, which is why we ask for the specification and not a mood board wherever one exists. Where a finish has not been chosen yet we say so, pick something defensible, and swap it once it is decided. An off-plan buyer noticing the difference at handover is a complaint, and an avoidable one.
Do you show phasing, or only the finished scheme?
Both, and phasing is usually worth showing. A committee or a neighbour objecting to a masterplan is often objecting to the end state without knowing what the intervening years look like. A phased sequence off the same model, plus a view taken from the neighbours' side rather than yours, moves an objection further than another hero image.
How is it priced, and how fast do we get a number?
As one number for the scheme, not a rate card multiplied by an image count. What moves it is how much of the site has to be built, how many unit types the schedule carries, and how much of the set you want released at once, which is why the programme is worth sending along with the drawings. Send those and you get one fixed price and a delivery date within 30 minutes. No budget dropdown, and no discovery call before the number.
Start a project
Send your files, get a fixed quote in 30 minutes.
Whatever stage you are at. No budget dropdown, no discovery call first.
We take a limited number of projects each month.