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Elis Kostabi
Team lead
3Dstudio.co
3D rendering for property marketing
3D rendering for property marketing teams and the agencies they hire. One scene, cut to the hoarding, the portal, the brochure and paid social, under your brand.
- White-label by default: no watermark, no credit line, NDA without being asked
- Every ratio on the media plan cut from the one scene, safe areas kept clear
- Full usage rights included, one fixed quote in 30 minutes
We only take a limited number of projects each month, so every scene gets top quality.
1,247
Projects completed
13
Years in business
17
Countries delivered to
★★★★★
Rated 5.0 on Clutch · See our reviews
Architects, developers & interior designers
Working for 215 companies since 2013
125 of 220 clients came back
More than half of our clients have hired us again
A launch does not need images. It needs one scene, re-cut
A hoarding, a portal listing, a brochure spread, an email header, a 4:5, a 1:1 and a website hero three times wider than it is tall.
Commission those as seven separate images and you get seven pictures that do not quite match. Build one scene and every one of them is a crop of the same evening, with the same sun on the same building.
So the camera is set once, knowing what has to come out of it. A 21:9 header and a 4:5 for paid social are not the same picture, and a frame composed for one of them loses the building in the other. We frame the master with both in mind, leave headroom where the logo lockup and the strapline sit, and keep the horizon where a square crop still has ground under it.
The second thing that follows is cost. Because what exists is the scene rather than the pictures, phase two, a winter version, or the extra format your media buyer added in week three are re-renders of something already built. That is the cheapest kind of change in this craft, and it is why a launch is quoted per project rather than per image.
Why render instead of wait for photography
A finished building can be photographed once it stands. An off-plan marketing campaign cannot wait that long: the media is booked before the concrete is poured. Rendering is not a substitute for photography here, it is the only image that can exist on that date.
One campaign, or a multi-year programme
This page is a single launch: one scene, cut to one media plan. A developer sequencing phased releases over several years is a different unit of work.
Running a multi-year phased release instead? See real estate developers.
Three problems a launch scene solves
01
The deadline is the campaign's, not the studio's
Hoardings print on a date. The portal listing goes live on a date. The media is usually booked before anybody has seen a single image, which is the constraint we quote against. Send the drawings and you get one fixed price and a delivery date within 30 minutes, so the line item can go into the plan before the scheme has even been approved.
An untextured clay view lands within days, which is where the camera and the hour of the day get agreed while moving them still costs nothing. 2 revision rounds are included, then refinement until you sign off.
02
It ships under your name, not ours
White-label is the default rather than an upgrade. No watermark, no credit line, no logo in the corner, and nothing published anywhere without your written permission. We sign an NDA without being asked, because an unannounced launch is commercially sensitive long before it is a campaign.
How visible we are is your call. Usually we are a supplier your client never hears about. Sometimes we join a call under your brand to answer a technical question about what the drawings do and do not support. Either is normal, and files arrive named the way your asset library expects them.
03
Rights that outlive the campaign
Full usage rights come with the delivery: print, out of home, the portals, paid social, the brochure and your client's own site. There is no per-channel licence to renew, and extending the campaign into another market or another language does not start a second conversation about what you are allowed to run.
The scene stays built on our side as well. When phase two arrives, or the developer wants the same block in snow because the launch slipped to January, that is a re-render rather than a rebuild, and it is priced like one.
Four asset families a launch actually orders
Most campaigns want all four, which is why they are quoted as one project.
The launch hero
The one frame the campaign hangs off: the approach, at the hour the building is best in, framed so the hoarding, the site header and the 4:5 are all crops of it rather than three commissions.
The unit set
One interior per apartment type, so a buyer sees the layout being sold to them. Same light and same palette across the set, so page four of the brochure still reads as the same building.
Amenity and lifestyle
The gym, the residents' lounge, the roof terrace, the courtyard. The shared parts carry the price per square metre, and they are usually the last thing anybody remembers to commission.
The listing set
3D floor plans, cutaways and 360 tours for the portal and the sales suite. The small assets that do the closing after the hero has done the attracting.
3D rendering for property marketing, cut to every channel on the plan
Property marketing rendering starts from the ratio list, not a location scout.
The hoarding
A wide aerial or elevation, headroom kept clear top and bottom.
The portal listing
A square crop where the portal's own badge and price overlay never sit over the detail that sells.
The brochure spread
A tall portrait crop, clear sky at the top for the logo lockup.
Paid social
A 1:1 and a 4:5 cut from the same evening, not two commissions.
The website hero
An ultra-wide crop, horizon kept low so a 21:9 header keeps its ground.
The launch email
A short wide banner, the subject line kept clear of the building.
A studio partner, not a render farm
European delivery, workable time zones
An Estonian studio working since 2013 across the Nordics, the Baltics, Europe, the UK, the US, Canada and Australia. Comments in the evening, a revised frame by morning.
Confidentiality as standard
Unconsented schemes, competition entries and unannounced launches are commercially sensitive. We work under NDA without being asked and never publish a project without permission.
You brief the artist, not a queue
No account-manager layer. Send the files, get a real number, talk to the person building the scene. Fewer hand-offs is why the first preview lands closer to right.
One consistent visual language
Across a set, or across years of repeat work, the light, materials and camera discipline hold. Ten freelancers cannot do that, and it is visible on page four of a brochure.
Three calls a launch has to make early
Who is actually briefing us
An agency, or the developer's own in-house marketing team. Either is normal, and the price does not change.
When to commission, not just what
Send drawings the day the media is booked, not the day the building tops out. Moving a clay view costs nothing.
The ratio list before the camera
Lock the crops the media plan needs before the scene is framed.
Four stages, whatever you commissioned
Brief
Brief and fixed quote
Upload CAD, PDF, Revit or SketchUp files, or a photo of a sketch. We prepare the brief from your files, so there is no questionnaire. You get one fixed project price and a delivery date within 30 minutes.
Days 1-3
Clay model
We build the 3D model without materials and place the camera. The viewpoint, lens, height and time of day are agreed on this grey model, when changes are quick and cheap.
Week 1
Preview render
The same view with materials, lighting and surroundings added. You see it early, while the light and the finishes can still be changed easily. 2 revision rounds are included, and we keep refining until you approve.
Delivery
Final render
The approved image, fully finished and delivered in 4K, with larger sizes for print on request and full usage rights. Every further view in the set uses the scene already built, so each extra image costs much less than the first.
Launch sets, not one-off pictures
Residential schemes in Estonia, Finland and Norway. Client names are withheld wherever the launch was under NDA, which is most of them.
What actually moves a property marketing quote
Priced per project, not per image.
-
Number of scenes
One launch hero costs less to add than three, since a media plan reuses one scene across most crops.
-
How many ratios you need
A sixth crop of one scene is a small addition. A second scene is not.
-
How ready the drawings are
A complete architect's set moves straight to the clay stage.
-
How close the media date is
A date already booked is normal; it decides whether we can commit to it at quote stage.
Free guide
The Property Marketing Launch Guide
What moves the quote, and what to send so the first crop lands right.
- What actually moves a launch quote up or down
- The exact files and media plan details to send first
- How real estate marketing visuals stay consistent across a campaign
- One fixed price and a date back in 30 minutes, no sales call
Send the media plan and the drawings; a number and a date come back without a sales call.
How we plug into your workflow
Being the half of the pitch nobody sees is normal for us, so working behind an agency's brand takes no special arrangement.
What we accept
DrawingsCAD, PDF, Revit, ArchiCAD, SketchUp, or a photograph of a sketch. Whatever the architect already sent you
The media planThe ratios, the pixel sizes and the live dates. Framing is decided from this, not after it
Brand assetsLogo lockups, safe areas, type and palette, so headroom is left where the strapline will sit
SpecificationCladding, glazing, kitchens and floor finishes, or the mood board you sold the scheme on
File namingHow your asset library expects things named. We deliver in your convention rather than ours
What you receive
Master frames4K as standard, larger for print and out of home
The crop setEvery ratio on the media plan, cut from the same scene, with the safe areas kept clear
One visual languageOne light, one palette and one camera discipline across the set, including the frames added later on
Usage rightsFull rights included: print, out of home, portals, paid social and your client's own site
The sceneKept on our side, so phase two or a season change is a re-render rather than a rebuild
What else comes off the same launch scene
Exterior rendering
The facades and streetscapes a campaign leads on, in real context and real light.
Exterior rendering
Interior rendering
Show apartments and amenity spaces, one per type, matched across the whole set.
Interior rendering
3D floor plans
Plans and cutaways for the portal listing, the brochure and the sales suite.
3D floor plansProperty marketing FAQs
The questions we are asked most before a project starts. Still unsure? Send the drawings and we will tell you what we would do with them.
Ask us directlyDo you work white-label under our brand?
Yes, and it is the default rather than something to negotiate. Nothing carries our name, our watermark or a credit line, and nothing is published anywhere without your written permission. We sign an NDA without being asked, because an unannounced launch is commercially sensitive long before it is a campaign.
Which crops and ratios do you deliver?
The ones on your media plan. Send it with the brief and the master frame gets composed knowing that a wide site header, a 4:5 for paid social, a square and a tall portrait for print all have to come out of it. A ratio added mid-campaign is cut from the same scene rather than photographed again.
Can you hit a date the media is already booked against?
Usually, and if we cannot you will hear it at quote stage rather than halfway through. The reply comes back inside 30 minutes with one fixed price and a delivery date, so you know before you commit the spend. A single hero view is about a week. A launch set of six to twelve images runs two to three weeks.
What usage rights do we get?
Full usage rights, included in the project price. Print, out of home, hoardings, the portals, paid social, the brochure and your client's own site. There is no per-channel licence to renew and no expiry date to diary.
How is it priced?
Per project rather than per image, because a launch is a set and not a stack of unrelated pictures. The drivers are the number of scenes, how complete the drawings are and how much art direction the set needs. Further crops and further angles of a scene that is already built cost markedly less than the first frame. You get one fixed number and a date within 30 minutes of sending the files.
Can you match a look we have already sold to the client?
Send the images rather than describing them. Matching a real reference frame, its light, its palette and its camera height, is a solvable problem. Matching an adjective is not. If the reference is photography of a finished building, say so early, because the honest answer is sometimes that the scheme as drawn will not look like that.
What happens when the scheme changes after the campaign is live?
The scene is kept, so a revised balcony detail, a changed cladding colour or a lost storey is a re-render of the existing set rather than a new commission. That is also how phase two, a winter version or a set for a second market gets made, and it is why the second order on a scheme is cheaper than the first.
Do you work with the developer directly, or only through us?
Either. Where an agency holds the relationship we stay behind it and every file goes to you. Where a developer's in-house marketing team runs the campaign themselves, they brief us directly. Both are normal, and neither changes the process or the price.
Do renders look convincing enough to replace photography for a launch?
For as long as a launch needs them, yes: there is nothing yet to photograph. Photography takes over once units are handed over.
Can you work on a project in my country?
Yes. The studio has worked remotely since 2013, and work has gone to 17 countries so far, across the Nordics, the Baltics, Europe, the UK, the US, Canada and Australia. A launch runs on files and video calls: the drawings and the media plan come in by file transfer, the clay view and each revision go back the same way, and the crop set arrives named for your asset library wherever that library sits. The one thing your location changes is when in the day a call happens. Comments sent in your evening usually come back as a revised frame by your morning.
Send the drawings and the media plan, get a fixed launch quote in 30 minutes
Marketing teams and the agencies they hire: one number and a delivery date back before the hoarding date is committed, white-label, with full usage rights included.
We take a limited number of projects each month.