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Elis Kostabi
Team lead
3Dstudio.co
3D exterior rendering services for architects, developers and housebuilders. Facades and buildings modelled from your drawings, dressed in your materials, and set in the real street.
We take a limited number of projects each month, so no scene is rushed.
Architects, developers & interior designers
Working for 215 companies since 2013
125 of 220 clients came back
More than half of our clients have hired us again
Modelling a building from its drawings, applying the materials on the schedule, and lighting it so the image passes for a photograph taken once the scaffolding is down.
The model comes off your drawings. The cladding, glazing and roofing are the ones you specified. The street, the neighbours and the planting are modelled around it. Then it is lit to a real hour and rendered at photographic quality.
An exterior is the image a scheme is judged on. It goes in front of a planning committee, into an investor deck, onto a hoarding and onto a portal listing, and in each of those rooms it is doing the same job: making a building that does not exist yet feel inevitable.
Which is why the work that matters is rarely the building. It is the light, the materials and the context around it, and that is where a render either convinces or announces itself as CGI.
An elevation asks a committee to imagine depth and light for themselves. A physical model shows massing but not materials. A photograph needs the building to exist. A render does not, but it is held to the drawings all the same: that cladding, that roofline, the shadow it throws on the neighbour at the hour a committee will ask about. Change the cladding in the model and nothing on site moves.
Most exterior briefs are still frames: the hero shot for a hoarding, the set for a brochure or a portal listing. When a scheme needs to be walked rather than glanced at, the same model produces a flythrough or a 360° panorama the viewer can look around inside.
An exterior is paid for at two moments and reused at a third: the planning submission, where a committee decides whether the building happens at all; the launch, where a buyer commits to a flat that is still a hole in the ground; and later the practice's own portfolio, where it stands in for a photograph until there is one. One well-built scene usually serves all three.
Costing a scheme? The sector notes say what each building type needs, the cost drivers say what moves the price, and the buyer's guide says what to send.
Committees do not read elevations the way architects do. A view from the pavement, at a real hour, with the neighbouring buildings shown honestly, answers the massing objection before it is made.
Overstate the context and you lose them permanently, so we do not.
Off-plan sales run on exteriors. The hero view is what a portal listing leads with and what a brochure opens on, and it is working for the whole period between launch and completion when there is nothing else to show.
Buyers do not read plans either. They read whether the balcony gets the evening sun, and the render answers that before the sales suite opens.
Different buyers, different objections, different image. What stays constant is that the context gets as much attention as the building.
Single dwellings, where 3D house rendering is often the only thing a client sees before committing. Materials at full size, the garden as it will be planted, and the light of the hour the house is best in.
The marketing set that sells units off-plan: the hero approach, the courtyard, the balcony view, the entrance at dusk with the lobby lit. Consistent enough that a brochure reads as one building rather than six.
Offices, retail and mixed-use frontages. Commercial rendering is judged at the ground floor: signage zones, entrance thresholds and the street life a leasing agent needs the image to promise.
Hotels and resorts, usually at dusk, because that is when the building is warmest and the guest is deciding. Arrival sequence, forecourt and the terrace the brochure will lead on.
Timber, turf roofs and hard weather. These live or die on the landscape around them being as carefully built as the building, which is most of the work on a rural scheme.
Sheds, yards and distribution buildings. Unglamorous briefs that still have to be sold to a tenant, an investor or a planning committee, and are usually judged on whether the yard and the access are shown as they will be.
An Estonian studio rendering exteriors since 2013 for practices and developers in the Nordics, Germany, the UK, North America and Australia. Your evening comments are a revised frame by your morning, and Helsinki, Oslo and Stockholm are within an hour of our clock.
An unconsented scheme, a competition entry or a site you have not exchanged on yet is commercially sensitive. NDA without being asked, no frame shown anywhere until the scheme is public, and nothing in our portfolio without your say-so.
The artist lighting your facade reads your comments, not an account manager paraphrasing them. Send the drawings, get a real number, brief that person directly, and there is nobody in between to lose the detail that mattered.
Phase two rendered three years after phase one should sit beside it without a seam. Same sun height, same lens, same brick, so a developer's second launch reuses the first campaign instead of restarting it.
Flat overhead light removes the shadows that describe depth, and a facade without them reads as a cardboard cutout. We light for an hour low enough to separate one plane from the next, the way the low sun here lifts every balcony off the wall behind it.
Real brick varies course to course, real concrete stains under a sill, real glass takes the colour of whatever faces it. We build materials from the specification rather than a preset, because a preset announces itself instantly.
A building with nobody near it has no scale, so we place people at the right size doing ordinary things. And we plant what will be there on handover, not the mature trees that flatter an image and give the trick away.
Fixed price first, then the clay view, then the finished frame, with nothing textured until the camera and the hour are signed off. About a week for a hero view, two to three for a set.

Send the DWG set, the PDF elevations or the SketchUp file, with the cladding schedule if there is one and a site photograph if there is not. From that alone we reply with a fixed price for the whole job and a delivery date.

The building goes up as grey geometry with the real neighbours around it, and the camera is placed where a person would stand. Standing point, lens and the sun for the chosen hour are agreed on this view, where moving any of them costs minutes.

Cladding from the schedule, glazing that reflects the real sky, and the light we agreed: dusk with the apartments lit, or low morning sun across the brick. Deliberately early, while a material or the weather can still change without touching the camera.

The remaining angles come off the scene already built. Delivered at 4K, with the hoarding crop, the portal thumbnail and the brochure spread cut from the same frames, and full usage rights.

On the left is the clay view every exterior starts from: the walls, the deck and the neighbour in the right place, and nothing else yet. No material, no weather, no hour.
Everything to the right of the handle is the part a planning committee and a buyer respond to. Same model, same camera, same building.
The studio's own clay view and delivered frame of one terrace in Norway, from the same camera.

Exterior work across the Nordics, the Baltics, Europe, the UK, the US and Australia. Filter by sector, by light, or by market.
Nothing matches those filters yet.
AI image tools are useful for a fast, loose impression of a street. What they cannot do is answer to a drawing: the parapet height on the elevation, the brick on the schedule, the neighbour's roofline as it stands, the sun at the hour the officer's report will quote. They produce a building that looks plausible, not your building.
For a mood board that is fine. For the image a planning officer lays against the elevations or a buyer puts a deposit on, plausible is a liability: one wrong window count and every other image in the submission is in doubt. Holding a frame to the drawings is a different craft, and the one worth paying for.
AI draft
Finished renderPriced per project rather than per image, because a single house and a forty-frame development set have almost nothing in common. Rather than a from number that is true of nothing, here is what moves an exterior quote.
The first frame pays for the model, the site, the planting and the light. Every angle after it is markedly cheaper.
A rendered box and a faceted metal facade with a modelled balcony to every apartment are hours apart before anything is lit.
A rural plot needs a landscape. A city infill needs the neighbours, the road, the street furniture and the pavement, all of which have to be right.
Clean CAD with elevations and a material schedule renders faster than a PDF we have to interpret and a spec we have to chase.
4K as standard, larger for hoardings and print, plus how many aspect ratios you need cut from the same scene.
A dusk frame with every interior lit, or snow on the ground, is more work than the same building at midday and is usually worth it.
A flythrough or a panorama added afterwards reuses the scene instead of building it twice.
What sets the price of an exterior, and what to send so it comes back fast.
Opens the upload form. Send what you have; no sales call.
An exterior is almost never bought for its own sake. It is bought because somebody has to say yes to a building nobody can walk round yet.
Competition boards and planning sets where every view has to agree: the same sun, the same materials, the same neighbours from every angle, because a committee will hold view 3 against view 1.
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The hero view for the portal listing, the street scene for the hoarding and the set the sales suite runs on until the show flat exists, which is usually the whole sales period.
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House types rendered once and reused across every plot, plus the street scenes and plot-specific views a listing needs before there is anything on site to photograph.
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Hotels, retail and mixed-use frontages that have to be leased, financed or booked ahead of opening. The operator wants the arrival sequence; the lender wants the neighbours left in, at their real height. One image usually has to do both.
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Consultation boards and committee packs, with the neighbours modelled from survey and the camera where the viewpoint schedule puts it, because an objector who catches one moved viewpoint stops trusting the pack.
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Tender boards, phasing views and the sales set, cut from the model your design team already built, so the client's board, the funder and the site team are arguing about the same picture.
Read moreYou send whatever the project has produced so far, from a DWG set with a cladding schedule to a photograph of a sketch, and we build the brief from it.
Need interiors for the same building, or the whole scheme from the air? See interior rendering and architectural visualization.
A tower of flats over a shopping centre, at a road junction in a low-rise district of Tallinn. The upper floors are sold on what they look out at, so the frames were built from the balconies outward: the Old Town and the sea by day, the district lit at dusk, and an aerial to show the tower on its podium at the real junction.
What architects and developers ask before a first exterior brief. If yours is not here, put it in the quote form and the answer comes back with the price.
Ask us directly
A DWG set, a PDF or a SketchUp model is enough; the site photographs can follow. No budget dropdown, and nobody rings you before the number arrives.
We take a limited number of projects each month.